Key Essentials to Look for in Colored Brochure Prints

Coloured brochure prints and design can be fun and daunting at the same time. It is a fun activity as you have ample amount of printing and designing options when you create your own brochure prints and can extend them to your imaginations. The same task is daunting as well, because you need to have an aesthetic sense in order to know the design elements that you’ll use.

For your digital brochure printing, don’t forget these three basic elements as they will help you in coming up with the best brochure design.

Let’s have a look:

The color: Color adds life to everything and similarly when it comes to brochure design and brochure printing the colors gives the vividness that a brand needs to attract customers. Firstly determine the colors that will compliment your brand and that will add some evoke emotions to it so as to attract audiences in a large amount and from varied spheres. Colors are of vital importance as each color corresponds to certain emotions in particular for instance red color indicates love and anger depending on the products sold by the brand.

The layout: How your brochure looks, it really matters as far as marketing of your brand and its products are concerned. The layout of the brochure should be a perfect combination of texts, images, colors and graphics. Make sure nothing overlap anything and ensure all in all your brochure design looks great not to you but to the target audience out there in the market. To grab their attention, make sure that you make your brochure design a perfect mix out of everything.

The printing process: Obviously, it matters for your business and for your audience as well. Ensure that the brochure print is of high quality and provides clear visibility of the texts, colors, images and graphics. For this it is best to opt for digital brochure printing in UK that not only offers best clarity brochure design but also provides leaflets that can grab a quick attention of the audiences.

 

Printing Techniques for Business Cards to have a Look at!

The business cards are an important part of an organization and they are vitally used for the marketing, promotion purpose. They are perspectives of the organization, its forte; specialty and designation are widely used to impart information to the people. If a business card comes out to be appealing enough, it will turn out to be a major key point of subsequent success of the company.

If you are also an owner of an organization, it is quite important for you to know the printing techniques for digital business cards so that you can have a full-fledged idea on how business cards should be designed and looked so classy.

• Varnish / Spot UV Printed Business Card Design: The majority of business people prefers having a glossy effect on the business cards so as to make them look not so ordinary like any random firm’s identity card or any old name card. To give them more finished look you can consider using varnish and spot UV techniques. Varnish is a matte coating that enhances the card’s durability and also protects it with a shiny coat on the top. And on the other side, through spot UV, only certain sections of the entire cards can be made to appear richer and glossier.
• Embossing / Debossing-Letterpress Business Card Designs: Embossing is a printing technique that is used to give a dense texture to the business card without using any foil or any ink. On the other side, the process of debossing is entirely different from embossing. It gives almost the same effect but the paper is pressed instead of bulging out, creating a 3D visual effect. Both these effects can be applied to both the logo and the letters. 

• Foil Printing Business Card Designs: Foil printing is another form of printing techniques that gives a fine, finished and shiny textures to the product. For instance, a coloured foil is pressed with a force into the card paper with a heated die to make it look impressive, elegant and appealing. Usually, logos and typography are enhanced by this printing technique.

 There are many techniques to have a look at but these are the ones that are latest and in trend. Consider any of them while getting your digital business cards printing and make sure you keep in mind the motive of your business before opting out for any of the technique.

 

Key Factors to Consider for High-Quality Brochure Printing

Once you head towards the printing process for anything like printed brochures, you cannot rush back to the process to change or modify anything. Therefore, it is imperative for you to look into various factors before you even find a printing company for your brand that will further help you deliver your aims in the best possible way. Noticing mistakes at a later time will not help you deliver the best of your brand you ever wanted to. This might be too late and can hamper the efficiency of the products your brand offer.

You may find things that can be taken into account differently and in a much better way. Therefore, while digital brochure printing, separate the premium products from the ordinary ones to leave a great impact on the target audience through digital brochures. Make sure you keep an eye on the crucial steps and factors for high-quality brochure printing.

Have a slight look at the brochure you along with your design team have crafted and check whether there is something that can be improvised or modified to leave a great impact on your target group of audiences.

Here are listed some questions that you should consider.

1. Are the images good enough?

Photography is amongst a few essential pillars when it comes to any promotional campaign. As a saying says, a picture speaks more than a thousand words. Thus for your brochure’s high-quality printing, make sure that the pictures you have opted are original and it showcases the finest details of the product.

2. Are your products the centre of attraction?

The main motive of creating a brochure is that you can showcase your premium products and create plenty of new customers that will highly be impressed with the efforts you have put in. Flick through the brochure from an audience’s perspective and check if the product is efficiently advertised.

3. Is the paper choice right?

Choice of paper really matters. Look for the paper that can highlight the base of your brochure also it should enhance the inputs you have given in the digital brochure printing. Think whether the images of the products are complementing the text or vice versa. The choices are not limited and therefore do not stick to the cheapest options.

In the UK, the printing companies make sure that the images, design, texts, font size color etc. are perfect before they release the design for printing. Thus, opt for a printing company that can assure and help you about any flaws, if any, before they start with the printing process.

A Professional Business Card For Leaving A Lasting Impression

There are still a lot of professionals who overlook the value of professional business cards. They forget that these cards are the direct reflector of their brand image and this small piece of paper can play a vital role in your collateral package. It is the first thing that your prospects receive from you of your brand and so don’t let go this opportunity and try making a strong and positive impression on each one of them.

With limited exceptions around us, it is very much easy to identify the inexpensively produced cards. When you opt for the cheap modes, it shows the class of your business and what you expect from your prospects after exchanging your cheap and inexpensive business cards with them? Think twice about it. Are you really doing yourselves any favour by missing out the opportunity to build a positive brand image right from the very first step i.e. exchanging or distributing the business cards among your target audience?

When it comes to leaving first and the lasting impression on your target audience, cheaper visiting cards are not at all a better option. We have compiled the ABC of digital business card printing in the UK that you can adopt while getting your brand’s name cards designed. Let’s have a look:

• Seek the help of a professional designer- Consider hiring a professional designer unless you yourself have the requisite skills and calibre to design your own brand’s visiting card. Ideally, there’s a need to hire a person purposively for designing your brand’s collateral inclusive of letterheads, brochures, websites etc. This will further help you to carry your brand image using all these pieces to your card.
• Keep it simple- Simplicity is the key to success. Keep your digital business card simple and classy as you don’t have much space to work with. It just has a space of 3.5”*2”. Thus, consider using a logo of a smaller size, and make the font type to moderate that can easily be read by the prospects. Don’t hesitate while using the white spaces.
• Maintain the standard business card size- Unless your business is somewhat related to some adventures, prefer maintaining a standard size of the business cards because going with an unusual shape can be tricky. You can try opting for a round or any other shape for your name card, but eventually, you will face issues with the business card holder devices as they will certainly not fit in their standard sizes and patterns.
• Be deliberate- The information on the business card should be chosen deliberately as it is the most vital ingredients of a converting visiting card. The name of your brand should be given major priority as it certainly needs to be there, along with your brand’s logo, phone number, email address and any other contact, if needed. Make sure you don’t clutter things this much because, with an artistic design, simple and cleaner things are always a better option.
• Keep the back of the card plain- According to the business card printers in the UK, it is better to keep the back portion of the business card blank or if you want you can use not so critical information at the back side, for instance- your brand’s tagline. Your name card should promote and directly invite conversions for your brand they should not be confused with the advertising.

Conclusion:

While creating your brand’s identity cards, consider comparing your thoughts and ideas with the one you think is your biggest competitor. Make sure it leaves a positive reflection of you and your brand and it also mirrors your well-defined brand identity.

Let Your Business Card Stand Out With Shapes And Colours !

The business cards are counted as one of the best marketing tool and utmost care should be taken to ensure your card is able to grab more and more positive attentions. The latest graphic design software coupled with high-quality digital printing technology has made it more economical than ever to make your business card stand out of your competitions and increase the chances of more prospects approaching you for the products and services you offer.

To make your digital business cards stand out, consider focusing on its key components i.e. its shape and colours. Bring some distinctiveness to these marketing tools so as to drive best possible results for your brand:

Combine colours and shapes

The basic business cards are usually rectangular in shape, but you can also try experimenting with other shapes like round, oval, triangles, octagons etc. in your design. Or use varied images in the rectangular card itself to highlight key information. For instance, try to put the contact information within a circle so that it can draw the attention of your target audience. Since the main goal is to be unique and classy, try designing a card that makes an immediate impact on your target audience. Use colours to outline or fill your shapes.

Spin the colour wheel

Since digital technology have made colour printing easy, vibrant and inexpensive, many business still believe in getting old-fashioned black and white digital business card printing. Always ensure that your business cards should make an immediate and lasting impact on your target audience. Make intelligent use of colours that matches with the colours of the logo of your card. You can use colour wheel to find out the best complimenting colours for your business name cards.

Think out of the box

Who said that your business card should always be in rectangular shape always? Many times these cards are die cut to relevant shapes that are other than the rectangles. Use different shapes and enhance your card with some fascinating colours to grab the attention of your target audience. Make sure that the colour you use should not dominate the colour of your business logo.