It is the known fact that the people of the entire world are totally dependent on their mobile screens and then what is the sense of printing your business cards on paper? This is one of the old marketing tactics. With the advancement of technology, the companies should also adopt advanced tactics to promote its products and services among its target audience. Nowadays, business cards are going all virtual, because they are not only good for the environment but they are easy to carry and are unlimited. Now, you might be thinking about the ways to create virtual business cards.
There is a bunch of different ways that helps an entrepreneur to create identity cards for the promotion of their services. Another benefit of having the virtual business card is that you can use it any time of the day to send your information to your prospective contacts at the time of a networking event.
Let’s have a look at some of the ways that help you in the paperless promotion of your business:
• SMS- While it is implied that every person you’re going to meet have a pocket to store your firm’s identity card and it is also true that everyone you meet will have a cell phone as well. It means that they have a better way to store your vcard. When you send your vcard to a person via SMS, there are lesser chances of losing and misplacing the business cards. There are many service providers that allow you to share the card via SMS to the interested parties at a lesser cost.
• Mobile web- There is a separate social network for business cards that allow entrepreneurs to promote their services to their target audience. This site collects all your social profiles and merges them all together into a virtual business card that user can access through mobile web and iPhones optimised websites. Whenever you meet a new contact, enter each other’s username to make a connection.
• Email- Email marketing is one of the most prevalent virtual promotional tactics that is used by most of the entrepreneurs today to invite their prospective audience to visit their websites. Even you can check out the services that help you avoid manually creating an email and it combines the ease and ubiquity of text messaging with the power of email to share your virtual identity card with the target group of audience.
• Social networks- Another replacement to printed business cards are the social networks that purposively caters to business usage. Most of the people you meet are going to Google your name anyway, so it is necessary for you to fill out the profiles on prominent social media networks. It will further help you in presenting yourself in the way you want your target audience should see you. Make sure you complete your entire profile and pick an appropriate vanity URL.
Are traditional business cards lost totally?
Traditional business cards are still the relevant choice of a lot of entrepreneurs, marketing professionals and the end users. They still play a vital role in the marketing campaign of an enterprise. Apart from online users, there might be a lot of people who still believe in personal marketing i.e. direct marketing. And one of the ways to let people know about your existence is by sharing or exchanging your business cards with them in person.
Aside from making the entire promotion a virtual process, make sure that you get attractive digital business cards printed and designed by a team of professionals in the UK. To hit a target both these ways of promotion goes parallel to each other.
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