Marketing is an inevitable tool to promote your brand within a large number of audiences. In this digital era, most of the business entities prefer advertising their business using the latest and innovative techniques of business promotion. A tough competition is prevailing in the digital marketing industry where the sources of promotion are either created digitally or the brand is promoted digitally. It means that digital marketing comprises of two major methods one is digital creation whereas another is digital promotion.
Digital creation includes the designing and printing of colourful folded leaflets, brochures, flyers and other such things that are helpful in promoting a brand. The digital leaflets and brochures are a combination of new and traditional methods of advertising. ‘Print’ is the traditional medium whereas ‘digital’ is the new medium of promoting a business entity. Both these methods are capable enough in driving the attention of a large number of audiences.
Role of leaflets and brochures in modern marketing:
• Digital folded leaflets:
The leaflets are basically designed using vibrant colors on a A6 size sheet. The leaflets are circulated either by handing over to the target audience or they are inserted in the local newspapers so that it can reach widely. The leaflets are prominently used for-
- The promotion of goods or services,
- Sending social, religious or political message on behalf of any party,
- Recruitments, and
- Advertising any event that is to be held on a future date.
• Brochure printing:
A brochure is much expensive form of marketing. It is designed on a standard size sheet that is further divided into multiple folds. Each fold includes specific information related to a brand. The brochures are used basically to-
- To introduce a new company or organisation, and
- To give detailed information about the products and service of a particular organisation.
The digitally printed brochures and leaflets are used as a form of mass marketing or communication to make the target audience aware of a particular brand and the products and services offered by them. These two are quite appealing as far as their designing and the colour usage is concerned.